How can agents easily sell more real estate?

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Answered by: Adam, An Expert in the Real Estate Marketing Category
A clear dichotomy exists among real estate agents in this current day. Less successful agents are fleeing the business. Even the biggest moguls have felt the crunch. As markets become increasingly tight, agents must scour their brains in effort to find new and effective ways to gain the interest of a diminishing number of home buyers and sellers. Many methods for obtaining new business exist, but very few are proving as lucrative as the internet.

Traditionally, real estate professionals relied on more antiquated tactics to sell more real estate. Almost every day we were peeling magnets off of our front doors and almost everybody has a novelty notepad in their house with the would-be local agent's face plastered across the front. Our mailboxes always seemed to be stuffed to the hilt with fliers reminding us just who our local real estate agent ought to be. These once powerful and successful tactics are now the tools of a dying breed.

According to many independent studies, 98% of consumers looking to buy or sell a home this year begin their search online. With increased frequency, consumers are using the world wide web to find the home of their dreams. In fact, many consumers are building their entire experience from the ground up using only the internet to guide them. The tools made available to consumers allow them to find not only the perfect home, but also the agent that they wish to take them there. Internet presence for real estate agents is more important now than ever to sell more real estate!

Agents have very slowly come around to this new way of marketing. Real estate professionals were very skeptical at first, especially in regard to the quality of sales leads that the internet may provide. They feared that consumers looking online would never translate to an actual sale of a real home, but this school of thought was quickly put to rest.

Not only do online shoppers wind up buying homes, they are generally more qualified and prepared to do so because of the extensive knowledge base that the web provides. Agents are now finding that internet leads are easier to work with than traditional clients because they have already done the research. In many cases, potential buyers will provide a list of prospective homes to the agent which eliminates the lengthy consultation process that can drive even the most organized agents crazy!

Many options exist for agents that wish to make their presence felt in the cyber world. While no clear winner exists, many websites have marketing options geared toward connecting interested consumers with willing agents. Most any website has a package ready to accommodate anyone from a baron of the industry to a brand new agent looking to score his or her first deal. Online marketing for any real estate business is now more tangible than it has ever been, no matter what one's budget may be.

The location of an agent's marketing dollars isn't necessarily the most important point. Most any real estate based website is going to be a great place to sink that money in hopes of a big, huge return. While internet marketing isn't the true key to real estate wealth and riches, agents advertizing online are in a much better position to pick up that extra deal or two every single month. As the younger generation moves deeper into the American Dream, internet use will be even more prominent in the home purchase or sale process.

Home data is hitting the internet at light speeds, and consumers are looking by the millions. Agents that have gotten ahead of this curve are currently reaping the rewards. All other agents need to board this train, as it is departing from the station sooner than they think!

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